This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool blondes and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer.

It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber. *Allergy alert test before use.

• Immediate anti-brass action
• 8x Shinier hair**
• 92% More hydrated hair**

*Instrumental test when using Bain UltraViolet + Cicaflash **Instrumental test when using Bain Lumiere + Cicaflash